Founder & CEO, LetPlant

I build voice‑first AI and sensor products that make urban homes greener.

I founded LetPlant to solve a simple problem: houseplants die because care is guesswork. We use sensors and conversational AI so people get clear, spoken advice for each plant. The outcome is better plant survival, less waste, and healthier indoor air.

My story

I studied at Henley Business School and then turned a personal problem into a product. I wanted plant care to be easy, modern and useful. That led to prototypes, pilots, and the products we use today.

What I’ve built

  • A voice‑first plant companion that answers questions by listening to real sensor data.
  • The smart sensor system (SDESA) monitors light, soil moisture, temperature, humidity, and indoor air quality.
  • LetPlant app features and a Chrome GreenFocus extension were used in behaviour experiments and pilot trials.
  • The company offers a small suite of products and services, including Prosper (wellness), Sitter (plant-sitting), and tools for retailers and universities.

Selected achievements

  • Thames Valley Start‑Up of the Year 2025 (LetPlant).
  • Finalist, British Data Awards 2025; finalist at London StartUp Awards 2025..
  • Patent‑pending AI system for smart plant care (LetPlant SDESA, GB2502754.1).
  • Media features in Entrepreneur, Techpoint,. 

Speaking & collaboration

I speak on product design, sustainability and the intersection of AI and everyday life. I work with universities, retailers and early partners to run pilots and scale what works.